Paula Deen, Making Millions After a Scandal

Longreads

And there is still profit to be squeezed from the Paula Deen brand. Deen’s products — through collaborations with Meyer Corporation, among others—had seen a reported 35 percent sales increase in the first two quarters of this year; subscriptions to her magazine reportedly grew by 40 percent. (For perspective, in those two quarters, paid subscriptions for magazines in general faltered 1.8 percent and single-copy newsstand sales fell a significant 11.9 percent from a year before.)

An investment in Paula Deen conveys a deep understanding of America’s political temperature and where we’re headed: that Paula’s comeback isn’t about forgiveness — it’s about standing her ground. Even in her pre-scandal life, she didn’t care when Anthony Bourdain called her “the worst, most dangerous woman in America.” No, she was defiant. “There was a time,” her recipes always seemed to say, “when we didn’t ruefully chew our tree bark and soy cheese on gluten-free foam bread in…

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